Reaching our Clients
During a Lockdown
Made Goods
AR App
Role
User Research, UI/UX Design, Visual Design
Timeline
3 months
Skills
Figma, Photoshop, Illustrator
Made Goods, an exclusive luxury home furniture and decor brand, caters only to trade professionals like retailers and designers, without a public storefront. Their presence is marked by showrooms in major cities and participation in tradeshows, complemented by annual seasonal catalogs distributed to clients and showrooms.
Some Background
The pandemic's closure of businesses further restricted our already limited consumer exposure, preventing clients from physically accessing our products. Our offerings, varying in dimensions, are best appreciated in person, either through showroom visits or at trade shows where the quality and scale of our workmanship truly shine. We needed to find a way to bridge that gap.
The Problem
Understanding the User
The Established Interior Designer
Demographics: Aged 30, Female, working as a professional interior designer with an established client base.
Interests: Keen on staying ahead in design trends, creating personalized and high-end spaces for clients, and attending industry events.
Behavior: Regularly visits trade-exclusive sites like Made Goods to source unique, luxury pieces that differentiate their designs. Prefers a blend of contemporary and classic styles. Values exclusive access to high-quality furnishings and decor.
Goals: To maintain and enhance their reputation by delivering bespoke, sophisticated designs to high-end clients. Seeks unique pieces that aren't available to the general public.
A significant pain point for interior designers during a pandemic shutdown is the limitation on in-person interactions. This restriction hampers their ability to meet with clients, visit sites, and physically assess spaces. It also affects the tactile aspect of their work, like evaluating materials and finishes, which is crucial in their field. Adapting to these constraints often requires a shift to digital communication and virtual tools, which can be challenging and may not fully replicate the experience and effectiveness of face-to-face engagements and on-site evaluations.
The Boutique Architectural Firm
Demographics: Small to medium-sized firm, with a team consisting of professionals aged 30-60, diverse in gender and background.
Interests: Specializes in luxury residential or boutique commercial projects, with a focus on integrating architectural integrity with interior aesthetics.
Behavior: Seeks out trade-exclusive suppliers like Made Goods for their high-quality, unique furnishings and decor items. Likely to establish long-term relationships for recurring projects. Emphasizes the integration of furniture design with architectural elements.
Goals: To provide clients with a comprehensive design experience that seamlessly blends architecture and interior design, utilizing unique and high-end pieces.
The Made Goods AR app offers a revolutionary way for trade professionals in interior design and architecture to visualize luxury furniture and decor in real-time spaces.
Our user flow is thoughtfully designed to guide users through a seamless experience, from the initial app launch to the final step of sharing their designs. This intuitive process includes an engaging onboarding tutorial, easy navigation through our extensive product catalog, and the innovative AR feature for real-time visualization and customization. The app also facilitates saving or sharing designs, enhancing collaboration and decision-making in the design process.
User Flow
Wireframes
App start-up panel with the logo up top and sign in and signup button
Sign in and log in credentials with alternative login options.
Product Page– each individual product page will have finish and color options. Users can like or add each piece to a collection and view the product in Augmented Reality (icon top right).
Homepage– users will have options to view different search options, and scroll through different menus.
Augmented Reality Function– the product will show up on screen in space. The user will have to use the controls to move it proportional to their space. the white circular button will allow the user to take pictures and have the images saved.
Search Results– users will be presented with results based off selection.
Augmented Reality Function– the kebab menu gives extra options such as adding another product, sharing the collaboration with another user, or redo-ing the composition again.
UI Design
Welcome & Onboarding
Experience a seamless introduction to augmented reality in design with the Made Goods AR app, where an intuitive onboarding process effortlessly guides you through innovative visualization tools, setting the stage for your creative exploration.
Users can also search by style or
even choose which type of room they’re looking to furnish.
Homepage & Search
Explore our products through different search filters or take a look at our coordinated collections created by our in-house designers.
Search Results
Each step is meticulously designed with the designer in mind. Once they’ve reached the result page, they can easily view extra options, like or book mark a product, and use our AR function.
Moreover, a strategically placed kebab menu unfolds a suite of extra options, offering the flexibility to add another product to the room, bookmark designs for future reference, share creations with collaborators, and easily undo the last change, thus streamlining the creative process and collaboration.
AR Function
Users are effortlessly empowered to transpose their chosen product into any space with precision. The app's intuitive controls invite a simple pan-and-drag action, allowing for the seamless positioning of the desired item. Upon placement, a subtle flash confirms that the product is anchored in its new virtual environment.
Enhancing the user experience, the Made Goods AR app thoughtfully integrates additional features like a 'picture button', enabling designers to effortlessly capture and save photos or videos of their compositions directly to their camera roll.
Made Goods logo/picture/likeness used in this portfolio is the property of Ardmore Homes. It is used here solely for illustrative purposes and to showcase my past work. I do not claim any ownership or association with Ardmore Homes.